About us
Made by moms who understand your situation
We, the founders of babybubble, are mothers ourselves. Anna is a certified sleep coach and a licensed pediatric nurse with extensive experience working with babies and their families, and Paula has worked with international startups for many years. Through our own experiences, we have seen how certain crucial aspects of fertility, pregnancy, and parenthood are often overlooked or underestimated. That’s why we gather knowledge from mothers around the world and invite you to share your experiences.
We believe that every mother holds valuable insights that can help others.
Welcome to babybubble!
Anna & Paula
Our mission
We are here to improve mothers’ well-being as they transition into motherhood. We do this by offering clear, concise, and unbiased advice on fertility, pregnancy, babies, and motherhood.
Safe and vetted advice
Our app offers expert-reviewed fertility, pregnancy, and motherhood advice specifically focused on safety, health, and well-being. All content is vetted by a certified Swedish pediatric nurse before being published on the app.
Vision
Our vision is to improve the lives of children and their families. Our mission is to reach that vision by empowering the mom. Any decision we make, we do with the child’s best interest in mind. We put children first, and we do so for the love of babies everywhere.
Help yourself, before you can help others
By offering expectant and new moms access to overlooked knowledge and broad perspectives, we empower them to make more informed decisions. This helps support the long-term well-being of both mothers and their children.
Mom-sourced advice
We invite women from all over the world to collaborate with us and share their insights. By sharing your stories, you can help and support other women who are going through what you have already experienced.
Safe and vetted advice
Our app offers expert-reviewed fertility, pregnancy, and motherhood advice specifically focused on safety, health, and well-being. All content is vetted by a certified Swedish pediatric nurse before being published on the app.
Vision
Our vision is to improve the lives of children and their families. Our mission is to reach that vision by empowering the mom. Any decision we make, we do with the child’s best interest in mind. We put children first, and we do so for the love of babies everywhere.
Help yourself, before you can help others
By offering expectant and new moms access to overlooked knowledge and broad perspectives, we empower them to make more informed decisions. This helps support the long-term well-being of both mothers and their children.
Mom-sourced advice
We invite women from all over the world to collaborate with us and share their insights. By sharing your stories, you can help and support other women who are going through what you have already experienced.
Driven by values
Put children first
At babybubble, we are guided by the principle of putting the safety, health, and happiness of children first. This value is at the heart of our community, uniting us with all of our users.
Mothers make up one of the largest communities in the world. (There are around 2 billion moms out there.) We believe that the experience of becoming a mother opens your heart to all babies everywhere, and this shared love is the foundation of our community.
Our company values include:
- Listen: Be open to change. Try to learn something new from science, and from our community of mothers and mothers-to-be, every day.
- Tell the truth: Be the change you want to see in the world.
- Give the benefit of the doubt: Be kind, everyone is fighting a battle you know nothing about.
- Always do what is right: If we notice we are on the wrong track, we need to dig deeper and find a better way.
- Think like a tree: Anyone who is on the same mission as us, is helping us towards our vision.
The value of listening
We do not believe we have all the answers ourselves. That is why we invite everyone to help us gather valuable advice for expectant and new moms. If you come across anything on our app that seems inaccurate or if you feel we’ve overlooked an important perspective, please let us know.
Tell us what you wish someone had told you.
Share your advice with us here.
